Resources

GTM PLAYBOOK
Library.

Free, step-by-step GTM workflows you can implement in HubSpot/Salesforce + your outbound stack. No email required.

Stage:
System:

All Playbooks

BROWSE THE LIBRARY

Acquire BigQuery

The “Attribution” Mapper

Build an automated multi-touch attribution system that tracks every touchpoint in the buyer journey to reveal which channels and campaigns actually drive revenue.

Marketing
Acquire Clearbit

The “Lead Scoring” Machine

Build an automated lead scoring system that combines demographic, firmographic, and behavioral signals to prioritize leads most likely to convert.

Marketing
Close BigQuery

The “Sales Velocity” Dashboard

Build an automated dashboard that tracks sales velocity components—opportunities, deal size, win rate, and cycle time—to identify levers for revenue acceleration.

RevOps
Close GPT-4

The “Slipped Deal” Hound

Automatically detect and alert on deals that push close dates out, enabling intervention before pipeline quietly evaporates.

RevOps
Close Clari

The “Forecast Sanity” Check

Automate weekly forecast validation by comparing rep forecasts against historical patterns, pipeline math, and AI predictions to catch unrealistic calls.

RevOps
Close BigQuery

The “Pipeline Snapshot” Cron

Automate daily/weekly pipeline snapshots to track pipeline movement, identify trends, and enable historical analysis of deal progression over time.

RevOps
Acquire Buffer

The “Employee Advocacy” Campaign

Empower employees to amplify company content through their networks. Automate content distribution, provide ready-to-post assets, and track advocacy impact on reach and engagement.

All
Acquire Ahrefs

The “SEO Content Brief” Generator

Automatically generate comprehensive content briefs for target keywords. Pull competitor analysis, SERP data, and topic clusters to give writers everything they need to create ranking content.

Content
Convert ChurnZero

The “Case Study” Questionnaire Auto-Send

Automatically identify case study candidates and send questionnaires at the right moment. Turn customer success milestones into a steady pipeline of case study content.

Customer Success
Convert Canva API

The “Social Proof” Generator

Automatically capture and format customer testimonials, reviews, and success stories. Transform positive feedback into website quotes, social graphics, and sales enablement assets.

Customer Success
Acquire GPT-4

The “Webinar-to-Evergreen” Pipeline

Transform live webinars into evergreen content assets. Automatically process recordings into on-demand pages, blog posts, video clips, and lead generation machines that work long after the live event ends.

Demand Gen
Acquire Clay

The “Podcast Pitching” Automation

Automate podcast guest outreach at scale. Research relevant shows, generate personalized pitches, and track responses to get your executives on podcasts that reach your target audience.

Executives

What's Inside Each Playbook

Trigger conditions
Required inputs
Step-by-step workflow
Automation logic
QA checklist
KPIs to track

What Teams Say

"If you actually want to add intelligence to your GTM, SixtySixTen is the company. 10 out of 10."

Harsh

CEO, Outreachify

"I gave him a level one automation idea, and he took it to 10x. You're going to save money and time."

Kai

CEO, Lode Services

Done-For-You

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